Selling a property is more than just a transaction – it’s a matter of trust. We guide you personally and transparently through every step of the sales process, helping you achieve the best possible price with minimal effort.
Your needs and goals are always our top priority.
Every property is unique – and so is every sale. That’s why we work with you to develop a customized sales strategy that aligns with your objectives.
We take the time to understand your questions and wishes, so you always know exactly what comes next.
A realistic valuation is the foundation of a successful sale.
Through in-depth analysis, we determine the optimal selling price – fair, transparent, and aligned with current market conditions.
We showcase your property in the best possible light – with high-quality photography, compelling copy, and a powerful exposé that captures buyers’ attention.
Whether online, offline, or via discreet Secret Sale – we leverage every channel to present your property to the right audience and find the perfect buyer quickly and effectively.
We stand by your side throughout the negotiation process – ensuring that all steps are handled professionally, securely, and in compliance with legal standards.
This is our comprehensive guide – with frequently asked questions and practical tips, from preparation and viewings to signing the contract at the notary’s office.
Many owners ask this question – out of curiosity, in view of a potential sale, or simply to assess their assets. In this article, we explain how to determine a property’s value and which factors truly matter.
The value of your property depends on various criteria. Location, location, location – it’s a cliché for a reason: proximity, surroundings, infrastructure, and views significantly influence market value. But that’s just the beginning. Key property characteristics such as living space, land size, number of rooms, year of construction, building condition, energy efficiency, and amenities (balcony, garden, garage) also play an important role.
And then there’s the market: supply and demand dynamics influence the achievable price. In a seller’s market, with high demand and low inventory, prices tend to rise. Factors such as interest rates, the general economy, and living trends (e.g. remote work, urban vs. rural) also impact value. To estimate current value, you can start by researching recent comparable sales in your area. But every property is unique.
For a truly reliable valuation, it’s best to consult a qualified appraiser or broker – like Geppert Real Estate. We analyze all relevant factors and apply local market knowledge to give you an accurate, evidence-based valuation. So you know exactly what your property is worth – and can make informed decisions.
A Secret Sale means selling a property without public exposure – no listings, no ads. But how does that work, and who is it for?
In a Secret Sale, your property is marketed privately and selectively – never published on platforms. Instead, Geppert Real Estate draws on an internal network of pre-qualified buyers. These individuals have shared their criteria with us and passed our checks for creditworthiness and seriousness.
When your property matches their profile, we reach out confidentially.
This level of discretion is ideal for high-profile owners or unique properties where privacy is paramount. It’s also useful when you simply want to keep your sale intentions off the public radar. High-quality marketing materials (exposés, videos, etc.) are still created – but only sent selectively. Viewings take place in a private, one-to-one setting. Often, we present the property to just one serious buyer at a time – ensuring exclusivity.
With this approach, your privacy is protected while we still work to secure the best price through targeted matchmaking and negotiation skills. In short: a Secret Sale is built on trust, network, and customized brokerage – and that’s exactly what we provide.
When selling a property, most people focus on the sale price – but what about taxes? In Switzerland, the most relevant tax is the property gains tax, but other fees may apply depending on the canton.
Property Gains Tax
This tax is levied on your profit from the sale – i.e. the difference between your purchase price and sale price, minus eligible investment costs (e.g. renovations). Each canton has its own rules and rates. Typically, the shorter you’ve owned the property and the higher the gain, the higher the tax rate. In some cantons, reinvestment in a primary residence can lead to partial relief.
Transfer Taxes & Notary Fees
Some cantons charge a property transfer tax, paid by the buyer, seller, or split. Notarial and land registry fees are also standard – e.g. the seller typically pays to cancel existing mortgages; the buyer pays to register new rights.
Income Tax
For private individuals, property gains are usually taxed separately and not as income. Only professional real estate traders may have to report profits as income – not applicable to most private sellers.
Clarify your individual tax implications early on – they depend on profit amount, holding period, canton, and usage. Geppert Real Estate will gladly assist you with cost overviews and tax-saving strategies – so there are no surprises.
A successful sale starts with good preparation – and that includes having all required documents at hand. Here’s what you’ll typically need:
Having these ready builds trust and accelerates the process. When you work with Geppert Real Estate, we’ll help you gather everything you need – including support with authorities and missing paperwork.
A common dilemma: Should you sell or hold onto your property Maybe you’ve inherited it, moved away, or your life circumstances have changed.
Let’s take a look at both sides:
Why sell?
Why keep?
Our tip: Get a current valuation and market outlook. Then create a pros-and-cons list – and talk to us. We’ll support you with expert advice, whether you choose to sell, rent, or restructure.
With Geppert Real Estate, you’re in good hands – whichever path you take.
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